2024 HBCU Welcome Back Tour

Since 2001, DTLR has been known to produce highly interactive cultural campaigns & community engagement initiatives at HBCU campuses across the country. We are back on tour again to effect and empower even more students this year with our energizing experiences. Once again, DTLR will activate at select Universities during their Welcome Back Week(s) with a free concert featuring the hottest artists, premium giveaways, gaming areas and more! Our mission is to give students an exciting start to their semester as they gear up for the new academic year. We invite students at the select HBCUs to join DTLR in a co-branded effort, as we welcome the students back with an elevated, diverse experience!

August 20th

Howard University


2400 6th St NW
Washington, DC 20059

August 23rd

Morgan State University


1700 E Cold Spring Ln
Baltimore, MD 21251

August 28th

Bowie State University


14000 Jericho Park Rd
Bowie, MD 20715

August 30th

Delaware State University


1200 N Dupont Hwy
Dover, DE 19901

Performers

Big Boogie

Skylar Blatt

JP

Lehla Samia

Noodah

Psiryn

Runitup Jordan

Woo Da Savange

More Performers Coming Soon...

* Performers subject to change

2023 HBCU Tour



The DTLR HBCU Tour last year was a vibrant celebration of Historically Black Colleges and Universities, bringing together students, alumni, and communities in a series of engaging events. The tour featured a mix of live performances, interactive activities, and exclusive brand collaborations, highlighting the rich cultural heritage and educational significance of HBCUs.

Attendees enjoyed everything from motivational talks by influential speakers to on-campus pop-up shops showcasing the latest in fashion and lifestyle products. The tour not only promoted school spirit but also reinforced DTLR's commitment to supporting education and empowering the next generation of leaders.