Jordan

Everybody loves Jordan, that’s why DTLR carries all the latest sneakers, apparel, and accessories that the brand produces. From retro Jordan releases and new performance styles to graphic tees and sweats, we’ve got it all in men’s, women’s, and kids’ sizes.

Back in 1984, there was a bidding war on a budding basketball phenom coming out of the University of North Carolina. Michael Jordan was getting set to enter the NBA and Nike, adidas, and Converse all had hopes of signing the generational talent. Jordan was keen to sign with adidas as he was a fan of their performance silhouettes, but the two parties couldn’t make the money work. His second choice, Converse, already had a star-studded lineup with the likes of Magic Johnson and Larry Bird, which left the future G.O.A.T. feeling that he may get overshadowed at the brand. He ultimately ended up inking a deal with Nike – the rest is history.

Throughout their long-standing relationship, Jordan Brand produced some of the most iconic performance basketball models of all time. While they were popular at the time of their initial releases, those same Air Jordan silhouettes have only grown in popularity since Jordan’s retirement thanks to strategic retro Jordan releases and carefully curated collaborations. Styles like the Air Jordan 1 Retro High OG, Air Jordan 4 Retro, and Air Jordan 11 Retro still reign supreme. Looking back, it’s safe to say that Michael Jordan and Nike made the right choice in joining forces.

Today, Michael Jordan’s eponymous Jordan Brand is one of the leading sportswear and lifestyle brands in the world, constantly pushing the culture forward with premium products and engaging storytelling. They produce everything you’ll need to conquer the court and look fresh off it.