First Look: Exclusive New Balance 'Greek Gods'

By:

In 2019, New Balance and DTLR armed DMV athletic warriors with footwear fitting for the gods: M997 Perseus and M997 Sport Medusa. According to Greek mythology, the demigod Perseus slew the gorgon Medusa at the request of the King. Of course, this...

A Closer Look: New Balance 992 “Multi”

By:

Do you remember a world without color? One vivid example is “The Wizard of Oz” during the beginning credits. The tonal hues were fairly vague and were gloomy, to say the least. Later on in the movie, an immediate shift from black and white to col...

A Detailed look at the New Balance 992 “Classic Grey”

By:

How do you know where you are going if you don’t know where you have been? Maya Angelou’s thought-provoking quote instantly came to mind when I heard about the classic silhouette is set to release. The Boston-based brand hasn’t forgotten where ...

Introducing the New Balance X Jaden Smith Vision Racer

By:

Jaden Smith is an international talent that easily made NB’s ambassador roster that much stronger. As an established actor and musical sensation, his youthful base aligns well with NB’s target audience. With already an illustrious line-up assembl...

Set To Drop: New Balance 327 'Black/Grey'

By:

Versatility and comfort are two benefits that can’t be compromised when considering a sneaker. No need for New Balance's latest emergence of the 327 lines. This instant hit has managed to blend modern technology with vintage stylings. The 327 has...

Set To Drop: New Balance 327 'White Gum'

By:

Nothing new under the sun. So much so, that a psychedelic influence of the ’70s has been showing in NB’s latest release. Since the brand takes pride in providing comfort with everyday lifestyle in mind, they’ve looked to the past to bless our pre...